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HD Creatives

Our process

How we build your site, step by step.

Seven steps from first call to launch. You see and approve everything before it goes live.

  1. Discovery call

    We learn how your business works, who your customers are and what the site needs to do.

    • A free call to start
    • Look at your current site and Google profile
    • Agree goals and scope

    A 30-minute call

    No prep needed. Bring your questions, and your login details if you have them.

  2. Choose your colours

    Start from a palette that suits your field, then tune it until it feels like you.

    • Try palettes live in the builder
    • Checked for contrast and accessibility
    • Works in print and on screen
    • Earthy
    • Water(selected)
    • Forest
    • Midnight

  3. Capture your brand

    Logo, type, colours and voice gathered into one simple brand board.

    • Refresh an existing logo or start new
    • Words your customers actually use
    • A guide your team can follow

    LOGO

    HD Creatives logo

    TYPE

    Headings: Plus Jakarta Sans BoldBody: Plus Jakarta Sans Regular

    VOICE

    • Warm
    • Clear
    • Reassuring
    • Local
    • Expert

    COLOURS

  4. Fresh photography

    Real photos of your space and team make a site feel trustworthy. Stock photos never quite do.

    • A planned shot list
    • Your space, your people
    • Available at an additional charge

    Shot list

    • Exterior and signage
    • Reception and waiting
    • Treatment rooms
    • Team portraits

  5. Writing and blog posts

    Clear pages and helpful articles that answer real questions and help you rank.

    • Service and location pages
    • A starter set of blog posts
    • You approve every word
    DraftReviewPublishedSaved

    What to expect at your first visit

    Your first appointment is about getting to know you. We’ll take a look, answer your questions and make a plan together.

    Suggestion: add parking details. It’s the most asked question on your calls.

    Clinical claims are sent to you for approval before publishing.

  6. Review on a private link

    See the real site before anyone else. Leave comments right on the page.

    • Password-protected preview
    • Hidden from Google until launch
    • As many rounds of changes as needed, per your contract
    preview.yourbusiness.ca · private

    Can we use the photo of our front desk here?

  7. Launch & grow

    We launch, watch closely, and keep improving.

    • Redirects so you keep your search ranking
    • Training for your team
    • Ongoing care plans

    • Go live

      Domain, redirects from your old site and a final check on every page.

    • Monthly report

      Visits, calls and bookings, in plain language.

    • Keep improving

      New pages, posts and automations as you grow.

Start with step one.

Book a free discovery call and we’ll take it from there.

Book a call